Project roles
Concept development
Graphic design
Guidelines design
Artworking and asset delivery
Graphic design
Guidelines design
Artworking and asset delivery
Throughout my time at Formula E, I worked on numerous large scale printed graphics for race locations around the globe. I also lead the development and implementation of branding toolkits and guidelines to ensure a consistent look and feel around the event site.
The projects all required diligent and precise artworking before delivery to ensure the correct installation on the event site. The complex temporary structures are different in each location across the globe making each project unique.
For the 2021/22 season, we developed city patterns for each race location, taking inspiration from local culture. This equipped us with an additional graphic device to deploy across each event site. I worked on how these patterns would work across event branding and lead the implementation of these patterns across each site.
