Project roles
Concept development
Environmental branding
Guidelines design
Motion graphics
Artworking and asset delivery
Environmental branding
Guidelines design
Motion graphics
Artworking and asset delivery
Throughout my time at Formula E, I worked on numerous large scale printed graphics for race locations around the globe. I also lead the development and implementation of branding toolkits and guidelines to ensure a consistent look and feel around the event site.
Each race location was completely unique, with multiple bespoke temporary structures. Assets demanded precise and diligent artworking to ensure correct installation and maximum impact on site and on broadcast.
Season 6 Event Branding Guidelines that I created to align the in house design team
Season 6 City Hero Graphics
Illustrations: Paul Weston
For the 2021/22 season, we developed city patterns for each race location, taking inspiration from local culture. This equipped us with an additional graphic device to deploy across each event site. I worked on how these patterns would work across event branding and lead the implementation of these patterns across each site.
A large part of my role during my time at Formula E was designing for podium ceremonies, both for race podiums and for championship titles. I worked on both physical stage branding and motion graphics sequences for giant screens, designing bespoke solutions for the unique set-ups across the world.
