Project roles
Concept development
Environmental branding
Guidelines design
Motion graphics
Artworking and asset delivery
Environmental branding
Guidelines design
Motion graphics
Artworking and asset delivery
Throughout my time at Formula E, I worked on numerous large scale printed graphics for race locations around the globe. I also lead the development and implementation of branding toolkits and guidelines to ensure a consistent look and feel around the event site.
The projects all required diligent and precise artworking before delivery to ensure the correct installation on the event site. The complex temporary structures are bespoke for each location across the globe making each touchpoint completely unique.
For the 2021/22 season, we developed city patterns for each race location, taking inspiration from local culture. This equipped us with an additional graphic device to deploy across each event site. I worked on how these patterns would work across event branding and lead the implementation of these patterns across each site.
A large part of my role during my time at Formula E was designing motion graphics for podium ceremony giant screens. One of the highlights was the Season 8 finale in Seoul. A complex stage, built for a K-pop concert the night before the race, was used for the world championship ceremony, for which I designed the motion graphics sequences.
Delivered 'World Champion' file
Mockup
Final result