Project roles
Concept development
Motion graphics design
Motion principles design
Motion graphics design
Motion principles design
For the 2021/22 race season, the in-house team at Formula E were tasked with creating a design system that was an evolution of the existing identity. With a full rebrand on the horizon, this system needed to be a subtle move forward, streamlining and optimising the Formula E visual world.
The chosen system entitled 'City Grid' utilised bold rectangular forms with high contrast, embracing the hard lines of the cityscapes in which Formula E races.
The second phase of the project was exploring how the city grid could work in motion. I developed a motion system which was implemented across on-site event screens and the Formula E broadcast product.
