Fragments
A space for smaller projects, creative detours, and design exploration
Fragments
A space for smaller projects, creative detours, and design exploration
FoxAdvice
Identity design for FoxAdvice who offer business consultation for entrepreneurs and start-ups as well as personal coaching for individuals facing challenges in life. The identity was built around the core idea of growth.
FoxAdvice
Identity design for FoxAdvice who offer business consultation for entrepreneurs and start-ups as well as personal coaching for individuals facing challenges in life. The identity was built around the core idea of growth.
Football Tournament Bid Brand Proposal
A proposed concept for a UK bid for a major international football tournament. We created a concept built around the creativity in women's football culture where upcycling and reinventing shirts and memorabilia is embraced. I translated this concept into a visual language that feels unapologetically eclectic and expressive.
Football Tournament Bid Brand Proposal
A proposed concept for a UK bid for a major international football tournament. We created a concept built around the creativity in women's football culture where upcycling and reinventing shirts and memorabilia is embraced. I translated this concept into a visual language that feels unapologetically eclectic and expressive.
Whud
Visual identity for a construction start-up, whud. They utilise innovative software to maximise the efficiency of timber frame builds, reducing on-site material, labour, and energy.
Whud
Visual identity for a construction start-up, whud. They utilise innovative software to maximise the efficiency of timber frame builds, reducing on-site material, labour, and energy.
Logo concepts
Final icon inspired by the shapes of insulation panels, a key part of the build system
Newborn Screening App
During my studies at Coventry University, I was selected to help in designing an app in collaboration with Professor Louise Moody and the Sheffield Children’s NHS Foundation Trust. The app was designed for parents whose child had received a positive result in newborn screening tests; the app would take them through what the result meant and the next steps for them and their baby.
I developed the look and feel of the app, including the creation of a bespoke set of illustrations, as well as working on the user journey and producing an initial prototype for parents to test.
Newborn Screening App
During my studies at Coventry University, I was selected to help in designing an app in collaboration with Professor Louise Moody and the Sheffield Children’s NHS Foundation Trust. The app was designed for parents whose child had received a positive result in newborn screening tests; the app would take them through what the result meant and the next steps for them and their baby.
I developed the look and feel of the app, including the creation of a bespoke set of illustrations, as well as working on the user journey and producing an initial prototype for parents to test.
Illustration style exploration and development
Formula E Rebrand
In my final months at Formula E I was involved in the early stages of the company's rebrand. My focus was on exploring how the new identity could work in motion, trying to capture the core creative idea of Electric Acceleration.
Formula E Rebrand
In my final months at Formula E I was involved in the early stages of the company's rebrand. My focus was on exploring how the new identity could work in motion, trying to capture the core creative idea of Electric Acceleration.
CHL Broadcast Pitch
Visuals developed as part of a pitch for the Champions Hockey League broadcast package, building on the work from the CHL brand refresh. I developed my Cinema 4D skills for the pitch, modelling and texturing the CHL trophy and graphic language as well as adding texture and lighting to CG models of ice hockey helmets, pucks and sticks.
CHL Broadcast Pitch
Visuals developed as part of a pitch for the Champions Hockey League broadcast package, building on the work from the CHL brand refresh. I developed my Cinema 4D skills for the pitch, modelling and texturing the CHL trophy and graphic language as well as adding texture and lighting to CG models of ice hockey helmets, pucks and sticks.
Bacon Racing
Logo design for my brother, Tom, who followed his dream of becoming a professional speedway rider. Tom used the identity throughout his time racing for teams such as the Birmingham Brummies, Peterborough Panthers and Wolverhampton Wolves. I also worked on Tom's race suit and bike livery designs for each season.
Bacon Racing
Logo design for my brother, Tom, who followed his dream of becoming a professional speedway rider. Tom used the identity throughout his time racing for teams such as the Birmingham Brummies, Peterborough Panthers and Wolverhampton Wolves. I also worked on Tom's race suit and bike livery designs for each season.
Ole Olsen Poster
When I sign off my emails with 'Ole', people often think I have mistyped 'Olly', 'Oli' or 'Ollie'. However, I've spelt my name this way ever since I can remember, guided by my Dad; his favourite speedway rider was Ole Olsen. 'The Great Dane' inspired my Dad's own career in the sport as he followed in Ole's footsteps by riding for the Coventry Bees.
Ole Olsen Poster
When I sign off my emails with 'Ole', people often think I have mistyped 'Olly', 'Oli' or 'Ollie'. However, I've spelt my name this way ever since I can remember, guided by my Dad; his favourite speedway rider was Ole Olsen. 'The Great Dane' inspired my Dad's own career in the sport as he followed in Ole's footsteps by riding for the Coventry Bees.
