Project roles
Sole creative on project
Whud uses technology to enhance and streamline timber frame manufacturing, utilising its innovative software to increase quality and maximise efficiency of timber frame builds. Whud approached me to translate their unique proposition into a visual identity. The identity leans into Whud's roots in solid and efficient builds while giving the company a future-facing, technology-inspired aesthetic.
Logo concepts
Icon inspired by the shape of insulation panels, one of the key components of the Whud build system
Custom wordmark construction
Simple to use repeat pattern, created from the forms in the Whud logo
Close crops of the wordmark become contemporary and premium graphic devices
