Formula E Season 8 Design & Motion System
For the 2021/22 race season, the in-house team at Formula E were tasked with creating a design system that was an evolution of the existing identity. With a full rebrand on the horizon, this system needed to be a subtle move forward, streamlining and optimising the Formula E visual world.
The chosen system entitled 'City Grid' utilised bold rectangular forms with high contrast, embracing the hard lines of the cityscapes in which Formula E races and rediscovering the core principles of the original identity.
Project Roles
Concept development
Motion principles
Motion graphics
Formula E Season 8 Design & Motion System
For the 2021/22 race season, the in-house team at Formula E were tasked with creating a design system that was an evolution of the existing identity. With a full rebrand on the horizon, this system needed to be a subtle move forward, streamlining and optimising the Formula E visual world.
The chosen system entitled 'City Grid' utilised bold rectangular forms with high contrast, embracing the hard lines of the cityscapes in which Formula E races and rediscovering the core principles of the original identity.
Project Roles
Concept development
Motion principles
Motion graphics
Proposed concept routes
Motion System
The second phase of the project was exploring how the city grid could work in motion. I developed a motion system, based on the idea of blocks shifting and swapping positions within the grid, which was implemented across on-site event screens and the Formula E broadcast product.
Motion System
The second phase of the project was exploring how the city grid could work in motion. I developed a motion system, based on the idea of blocks shifting and swapping positions within the grid, which was implemented across on-site event screens and the Formula E broadcast product.
Motion System Studies
Presented motion behaviour concepts.
Concept 1, Shift, was taken forward and utilised as the motion system across event screens and broadcast.
Presented motion behaviour concepts.
Concept 1, Shift, was taken forward and utilised as the motion system across event screens and broadcast.
The design system was put through its paces for the first time at the 2021/22 Formula E season opener in Diriyah, Saudi Arabia. The podium was set within a 60 metre wide, 15 metre tall stage, wrapped on all 3 sides in LED screens. I was tasked with creating a motion graphics package for the podium ceremonies that utilised the city grid design system.
The design system was put through its paces for the first time at the 2021/22 Formula E season opener in Diriyah, Saudi Arabia. The podium was set within a 60 metre wide, 15 metre tall stage, wrapped on all 3 sides in LED screens. I was tasked with creating a motion graphics package for the podium ceremonies that utilised the city grid design system.
