Formula E Fan Zone
The Allianz E-Village is Formula E's family-focused fan zone. I worked across multiple touchpoints and activations within the E-Village across my four seasons at Formula E including environmental branding, motion graphics for event screens, printed fan guide booklets and the Formula E mascot costumes.
Project Roles
Concept development
Environmental branding
Motion graphics
Artworking and asset delivery
Formula E Fan Zone
The Allianz E-Village is Formula E's family-focused fan zone. I worked across multiple touchpoints and activations within the E-Village across my four seasons at Formula E including environmental branding, motion graphics for event screens, printed fan guide booklets and the Formula E mascot costumes.
Project Roles
Concept development
Environmental branding
Motion graphics
Artworking and asset delivery
Mascots
ACee & DCee were Formula E's mascots. I worked on a new look for the futuristic electric racers to align with the 2018 Formula E rebrand.
The designs were taken by the team at Rainbow Productions and transformed into full scale mascot suits. I was involved throughout the process, working with Rainbow to refine colours, materials and graphic placements before final production. The ACee and DCee illustrations were also used across printed and digital applications around the E-Village.
Mascots
ACee & DCee were Formula E's mascots. I worked on a new look for the futuristic electric racers to align with the 2018 Formula E rebrand.
The designs were taken by the team at Rainbow Productions and transformed into full scale mascot suits. I was involved throughout the process, working with Rainbow to refine colours, materials and graphic placements before final production. The ACee and DCee illustrations were also used across printed and digital applications around the E-Village.
Fan Guide
The Formula E Fan Guide is a one-stop shop for fans to learn about the teams and drivers, the event site and the timetable for the racing.
I created a clear and digestible layout that accommodated both English and local language copy, introducing every team and driver. On the reverse of the guide, I created an isometric map for each race of the season that offered a practical guide to the event site in a visual style that matched the family-fun tone of the E-Village.
Fan Guide
The Formula E Fan Guide is a one-stop shop for fans to learn about the teams and drivers, the event site and the timetable for racing and entertainment.
I created a clear and digestible layout that accommodated both English and local language copy, introducing every team and driver on the grid. On the reverse of the guide, I created an isometric map for each race of the season that offered a practical guide to the event site in a visual style that matched the family-fun tone of the E-Village.
Fan Guide
The Formula E Fan Guide is a one-stop shop for fans to learn about the teams and drivers, the event site and the timetable for the racing.
I created a clear and digestible layout that accommodated both English and local language copy, introducing every team and driver. On the reverse of the guide, I created an isometric map for each race of the season that offered a practical guide to the event site in a visual style that matched the family-fun tone of the E-Village.
