The FA and Wembley Stadium
During my time at TwelfthMan, I have worked across various projects for the FA, their sub-brands and Wembley Stadium. The work has spanned a wide range of applications from environmental branding at player basecamps through to motion sequences for pitchside LED boards.
Project Roles
Concept development
Environmental branding
Motion graphics
The FA and Wembley Stadium
During my time at TwelfthMan, I have worked across various projects for the FA, their sub-brands and Wembley Stadium. The work has spanned a wide range of applications from environmental branding at player basecamps through to motion sequences for pitchside LED boards.
Project Roles
Concept development
Environmental branding
Motion graphics
Lionesses Down Under
For the Lionesses' 2023 World Cup campaign in Australia, the team produced a dedicated content series 'Lionesses Down Under'. I worked with production and set designer Ian Kanik to design the graphics that dressed the set for the content series.
Lionesses Down Under
For the Lionesses' 2023 World Cup campaign in Australia, the team produced a dedicated content series 'Lionesses Down Under'. I worked with production and set designer Ian Kanik to design the graphics that dressed the set for the content series.
Diary Room
As part of the team's basecamp, the 'Diary Room' provided a space for players to give candid insights into the tournament and helped fans keep connected with the squad. I was tasked with designing the walls for the space; the chosen design was in a fly poster style, combining England brand elements in a contemporary and energetic composition.
Diary Room
As part of the team's basecamp, the 'Diary Room' provided a space for players to give candid insights into the tournament and helped fans keep connected with the squad. I was tasked with designing the walls for the space; the chosen design was in a fly poster style, combining England brand elements in a contemporary and energetic composition.
Lionesses Trophy Cabinet
When the Lionesses won the Euros in 2022, England's first major tournament victory in 56 years, the FA team wanted to proudly display the trophy at the home of England teams, St. George's Park. I was asked to design the environmental branding to frame the trophy cabinet and create a display that would celebrate the story of the Lionesses' historic win.
After initial ideation and discussion, we knew we wanted to include a heroic celebration image accompanied by the open letter the team penned to the government; a letter that expressed the need to give girls opportunities to play football. The line emphasised within the letter, 'we see this as only the beginning' acted as a strong and powerful headline for the display.
Lionesses Trophy Cabinet
When the Lionesses won the Euros in 2022, England's first major tournament victory in 56 years, the FA team wanted to proudly display the trophy at the home of England teams, St. George's Park. I was asked to design the environmental branding to frame the trophy cabinet and create a display that would celebrate the story of the Lionesses' historic win.
After initial ideation and discussion, we knew we wanted to include a heroic celebration image accompanied by the open letter the team penned to the government; a letter that expressed the need to give girls opportunities to play football. The line emphasised within the letter, 'we see this as only the beginning' acted as a strong and powerful headline for the display.
I explored multiple layout options that all embraced the distinctive panelling of the St. George's Park reception interiors. The chosen route featured two branded panels passing behind the cabinet with a 'European Champions' roundel confidently and proudly centred above the trophy.
I explored multiple layout options that all embraced the distinctive panelling of the St. George's Park reception interiors. The chosen route featured two branded panels passing behind the cabinet with a 'European Champions' roundel confidently and proudly centred above the trophy.
Club Wembley Info Screens
I was challenged by the hospitality team at Wembley Stadium to refresh the look and feel of their information screens within Club Wembley and the suites within its multiple membership tiers. Each tier has its own visual identity and required a bespoke motion treatment, while retaining cohesion across the entire Club Wembley output.
Club Wembley Info Screens
I was challenged by the hospitality team at Wembley Stadium to refresh the look and feel of their information screens within Club Wembley and the suites within its multiple membership tiers. Each tier has its own visual identity and required a bespoke motion treatment, while retaining cohesion across the entire Club Wembley output.
Pitchside LED Screens
I have designed numerous pitchside LED sequences for different FA sub-brands and initiatives. The work has been used at Wembley stadium on high profile match days including FA Cup finals and England internationals.
Pitchside LED Screens
I have designed numerous pitchside LED sequences for different FA sub-brands and initiatives. The work has been used at Wembley stadium on high profile match days including FA Cup finals and England internationals.
